'To reinvent popcorn sounds very ridiculous, admittedly, but we felt like the category, and especially in the microwave sections, had lost some of the allure of what it was meant to be,' Jonas Tempel said.
At first, it wasn't anything we took seriously. But after a year or so of tinkering with the idea, I had enough data that I was convinced this was worth pursuing full time. In late 2017, we had a big meeting at my house where I called all these people that I trust together. In the meeting, I presented this idea and said,"This is what we would like to do, and would you want to be involved?" As you can imagine, it was a crazy moment and we decided to just go for it.
To pull this off, we were going to need a dream team. People that can achieve elite outcomes and are self motivated to see this through. This was never about Brad and I being “The Founders”. Instead, we call everybody that joined in the beginning part of our founding team.The original mission of the business was to create an office-based system. Fresh popcorn had largely been locked out of offices, because of the risk of burned microwave popcorn.
The advantage of Flavor Wrapper Kernels is that the flavor is already coating the raw kernels. When they pop, it's shocking how good this popcorn tastes. And I'm saying that with full humility. When we started making our own popcorn, we were just like,"Holy cow, this stuff is so good." And it just really gave us the confidence to take this to market.
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