Print maps are actually on the rise.
USA TODAYEven if everything navigation is pointing in the direction of GPS, you'll never tear some folks away from their paper maps.
San Francisco market researcher Grand View Research estimated the global digital map market to be worth $5.6 billion in 2018. The firm expects the market to continue to expand at a compounded annual growth rate of 12.1% through 2025.“Do they still make, even sell, paper maps?" That question from retired New York marketing executive Michael Lissauer is emblematic of our daily reliance on digital navigation.
A few of The Map Shop’s older generation customers are skeptical of GPS, he finds. “They have a flip phone that’s tucked away with their map in their glove box for emergencies,” he says. But he's seeing fewer and fewer customers who fit that description. "I am a paper girl all the way," says Cindi Gildard, a bookkeeper at Chase Leavitt in Portland, Maine."I'm not a navigator. I wouldn't know how to use a GPS if there was one in my vehicle."
There’s a host of other reasons for printed maps, though, from carefully curated collections for historical or scholarly purposes to artistic displays to the accidental stockpile from recent travels.David Rumsey's collection of over 150,000 maps is housed at Stanford University. Over 30 years, he amassed atlases, wall maps, globes, school geographies, pocket maps, maritime charts dating from about 1550.
When you navigate somewhere using Google Maps, your every movement is often tracked, where it shows up inside Google's somewhat controversial opt-in Location History feature. Those seeking more privacy can enable Incognito Mode, which will stop Google from saving your Maps search and navigation activities to your Google Account. The downside is you'll lose some personalization features, around such things as restaurant recommendations and traffic updates.
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