The tennis superstar tells The Hollywood Reporter she signed on for the spot because she drinks it herself: 'This cognac has been a part of many family game nights and celebrations.'
“I’m a big hostess and planner in my family, we love to spend time together, and this cognac has been a part of many family game nights and celebrations,” Williams says. “I also love that the brand is founded on family, relationships and teamwork because those are also pillars I value in my life.”
“As an athlete and a competitor, I know the feeling of wanting to perform and be my very best, and I love how sport can bring people together,” she says. As for the Inch by Inch campaign itself, Williams and Rémy Martin remain tight-lipped, with the teasers simply introducing Williams’ participation in the spot and teeing up Feb. 12. Williams does say, however, that the ad “spotlights the greatness of teamwork.”
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