Are you a die-hard fan of hallmarkchannel Christmasmovies or do you know someone who is? Have you ever wondered why you can't get enough of the heartwarming holiday stories & happy endings? Learn the psychology behind our love for these feel-good flicks.
a famous author begrudgingly returns to her hometown after her publisher picks it for a promotional event. The author hopes to avoid her crush from her awkward teen years but immediately runs into him.
This predictability has proven to be both highly pleasurable and profitable. Sixty percent of Americaninto a Christmas movie during the holiday season, and the leading producer of Christmas movies, Hallmark Channel, boasted 85 million viewers in 2021. Three distinct viewer profiles emerged from the responses. The first group, dubbed "The Season's Greeters," enjoyed the rituals and cheer of the holiday season. They used the films to extend the holiday season into the early autumn when others focused more on events such as back-to-school activities or Halloween festivities.
The last group, "The Carolers," were in it for the storylines. They liked the reliability and the guaranteed happy endings. The rest was just details. The Carolers didn't have a great connection to Christmas traditions. And awkwardly, given that they were at a convention featuring Hallmark's most popular movie actors, they also admitted they didn't have a must-see actor whose films they anticipated each year.
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