While the music industry has moved on, many predict that the album will shoot to No. 1 and achieve record streams.
, actually sold 2 million copies in its first week, and was followed by a stadium tour from Tampa to Tokyo. She was at No. 1 in 2016 too with“The music industry is a notoriously fickle one,” says Dr Iain Taylor, Lecturer in Music Industries at Birmingham City University in England. “There are no guarantees that new material by any artist, even one of such astronomical fame as Taylor Swift, will be received with either critical or commercial success.
Spotify also revealed the lyrics first, and its offering also includes Swift’s welcome video and audio messages explaining the songs and even a playlist of other romantic tracks that she likes. She has been kept in the news by arguments with Kim Kardashian and Kanye West; her fight for better royalties; her new deal with Universal Music Group’s Republic Records, which could earn her as much as $200 million; and even her re-recording her Big Machine songs after the catalog was bought by Scooter Braun, a manager she does not care for.
Birmingham City University’s Taylor adds: “The vast investment from UMG in acquiring her last year and, perhaps more significantly, their concession to including a clause in her contract which obliges them to share the proceeds of a future sale of their stake in Spotify with their artists directly, rather than offsetting it against recoupable costs such as advances, is telling.
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