The end of the millennium would also mark the end of the format's pop culture dominance.
-- were relegated to pre-show performances. Jennifer Lopez had to co-present with Mark McGrath. An incongruous mix of artists both iconic and fresh-faced took the stage as well.
Of course, a VMAs show does not truly exist on the pop culture map if the Music Video Queen is not on-hand in all her glory. Enter a series of stylish drag queens paying tribute to Madonna, before her Madgesty herself strutted out to present Video of the Year. But not before she introduced Sir Paul McCartney. This was such a seminal moment that I choose to forgive the Beatle for announcing the winner as “Laurence Hill.
These A-listers weren’t just on-hand for obvious promotional purposes — they wanted a piece of the zeitgeist. I’ll take it one step further and say that even though the VMAs has always prided itself on being the ne’er do well of awards shows, the show was more culturally significant than the Oscars during this period. Here’s who took home Moon Men in 1999: Will Smith, Lauryn Hill, TLC, Jay-Z, Beastie Boys, Backstreet Boys.
It’s not like we ushered in 2000 and Spears disappeared from the spotlight: Like a pure pop song, this was a slow fade. YouTube was created in 2005; iPhones were introduced in 2007; Jersey Shore two winters later.was cancelled in 2008, its final episode airing on a Sunday. A few videos managed to break through all the noise, like
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