Warner Bros.' TheSuicideSquad fell short of expectations, earning $26.5 million in its first three days of release in North America, as COVID cases spike
of release in North America. “The Suicide Squad” generated another $35 million internationally, taking its overall tally to $72.2 million. Those figures, while not entirely unexpected considering the ongoing pandemic, are disappointing because the studio spent a massive $185 million to produce the film, and at least $100 million more on promotional efforts, in the hopes of steering its DC property in a direction that’s both critically and commercially viable.
In 2021, box office revenues are no longer the only way to determine the financial success or failure of a movie. That’s good for something like “The Suicide Squad,” which carries a sizable price tag and doesn’t stand a chance of becoming profitable in its theatrical run. In the case of “The Suicide Squad,” as well as Warner Bros. entire 2021 film slate, the studio is banking on boosting HBO Max subscribers in addition to selling movie tickets.
“The Suicide Squad” is a marketing quandary because it’s not exactly a sequel or a spinoff. Rather, it’s essentially a do-over of the critically derided 2016 Warner Bros. movie “Suicide Squad,” which made a ton of money in theaters despite terrible reviews.
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