Hint: There's a challenge involved, of course.
, specifically), and the odd need to feel like wasting a whole bottle of it on your hair.
For the past few days, teens have been posting videos of themselves using excessive amounts of purple shampoo on dry hair. It's unclear why, but with a few scrolls down the #PurpleShampooChallenge — which thas 3.8 million views on the app, while #PurpleShampoo has 59.
, also known as toning shampoo, is designed to keep undertones at bay and help remove brassiness. This means if you're not blonde, there's no point in trying this challenge. And if you, the purple shampoo will work, but the transformation isn't as exciting as purple hair. Instead, your hair will look a cooler-toned blonde or platinum.
Sure, it's still TikTok-worthy, but the excessive application isn't. Because even though Clairol's Shimmer Lights purple shampoo might only beAll products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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