Why this retailer thrives as Walmart, Target and others struggle

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Why this retailer thrives as Walmart, Target and others struggle
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Turns out, people love a 'treasure-hunt shopping experience.'

T.J. Maxx reported positive sales results in the first quarter of 2023 and continues to expand its presence in markets throughout the world. STATEN ISLAND, N.Y. -- If you’ve ever browsed the racks at T.J. Maxx, you know all about the thrill of the hunt. One simple shopping trip could net you a Dooney & Bourke handbag, North Face puffer and two sets of Calvin Klein sheets -- all for under $150.

Throw in a little Manuka honey and a bottle of Juicy Couture perfume as you snake your way to the register, and you’ve had a pretty impressive day.big box brands like Walmart and Target continue to close locations throughout the country , does the idea of digging for designer merch still work? According to the company’s latest quarterly report, it most certainly does.

“The strength and flexibility of our off-price business model, depth of our organization’s expertise, and our wide demographic reach all give me great confidence in our ability to continue to succeed in today’s retail environment,” noted Ernie Herrman, CEO and president of TJX, the parent company of T.J. Maxx, Marshalls, Homegoods, Homesense, Sierra and Winners.

TJX’s numbers are proof of the global organization’s success: The company finished out Q1 2023 with $11.8 billion in net sales, indicating a 3% increase compared with the first quarter of the previous fiscal year. The company also experienced a 3% growth in overall comparable store sales. Net income for the first quarter of fiscal 2024 amounted to approximately $891 million.

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