The logo of Amazon.com Inc. sits on an Apple Inc. iPhone smartphone in this arranged photograph in London, U.K., on Monday, Aug. 20, 2018.
The NYSE FANG+ Index is an equal-dollar weighted index designed to represent a segment of the technology andWhen you’re launching a new product or publishing a new book, one of the first distribution channels “experts” say you “have to” be on is Amazon. Not Jules Pieri.
Before you dismiss her comments, look at her track record: She launched about 30,000 products through her innovative e-shopping site TheGrommet.com, and before that was a senior branding executive at Fortune 500 companies, including Keds/Stride Rite. She has seen so many of the makers on her site have so many business-threatening issues with Amazon that she counsels small businesses to “Use Caution With Amazon.” That’s the section of her new book, “How We Make Stuff Now” , about this issue.
. “So, Amazon’s power can very easily, from the counterfeit standpoint, destroy a business,” she said.: Pieri recommends using retailers. “Traditional retailers, whether it’s a department store or a local store, or a chain store like CVS, are in business for their customers to make sure they’d curated a product that’s worthy of their brand’s reputation. So, they don’t sell counterfeiters. That’s one of the big roles of retailers in the world.
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