HoliFrog co-founder Emily Parr on why you need a 'wardrobe' of face washes.
"I wanted a rich, milky cleanser for the morning, an acid one I could use post-workout, and I wanted to double cleanse every night with a balm that removes sunscreen and a deep-cleaning gel that didn't strip my skin," Parr tells While Parr's co-founder Majeed Hemmat first suggested a brand of all cleansers, Parr became sold on the idea when she realized that washing her face a handful of times every day was causing her skin to freak out.
Then, on an especially hot Memorial Day weekend, I realized that washing my face multiple times a day was sending my skin into a confused spiral. Between waking up, running, going to yoga class, going out to dinner, and getting ready for bed, I was washing my face an upwards of five times a day. It dawned on me that we could launch cleansers with different properties and various strengths, benefits, and consistencies.
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