STC on why it's time to stop using the Gmail app on your iPhone
The other critical innovation that Apple will bring with iOS 15 will likely be as big a hammer blow to the data marketing industry as App Tracking Transparency and blocking third-party web tracking cookies by default in Safari.
According to security researcher Mike Thompson, secretive mail tracking “has become a reality we now live with, where we have to accept to some extent that our privacy was washed down the river a long time ago... How do we deal with it? Ban email providers from rendering this content? Not gonna happen.”will at long last “stop senders from using invisible pixels to collect information about users.
As I’ve said multiple times in this column, mail tracking is a nasty technology that has appeared to escape the clampdown it deserves. It’s a marketing tool that has gotten completely out of control, with most emails now tracking user behaviors. Suffice to say, make sure you enable Mail Privacy Protection when iOS 15 arrives.
Until now, the best way to prevent these pixels tracking your activity has been to prevent remote images loading automatically. This stops most invisible tracking, but it removes the richness of the emails you open and if you do want to see any of the images, email by email, then those tracking pixels come along as well.As Apple warns, “emails may include hidden pixels that allow the email's sender to learn information about you.
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