The developer of a proposed Times Square casino promises a massive, 13-block security operation, care of Bill Bratton. KarrieUrbanist reports on the latest variation of an old theme: saving Times Square from itself
framed it, “The 1515 Broadway project is needed to help arrest a slow, gradual decline in the district’s fortunes.”
Architects Philip Johnson and John Burgee with the quartet of four Post-Modern office buildings they designed in the 1980s to reinvent Times Square.Speaking with Brett Herschenfeld, executive vice-president of retail and opportunistic investments for SL Green, I got a strong sense of déjà vu. The megaglitz is no longer enough; Times Square once again needs saving. He contends that the post-COVID crime wave is “very real in Times Square. It is a rugged place right now.
What Herschenfeld describes is an exceptionally virtuous casino. Its halo would, in theory, include $117 million in funding that would go to, among other things, theater tickets for kids in underserved communities, “mental-health awareness” for members of Broadway unions, and education for future performers and stagehands. The casino would also bankroll classy outdoor entertainment planned and staged by none other than Jay-Z. “Quality stuff,” Herschenfeld said.
But that didn’t exactly happen. In fact, I forgot all about the concept of Disney-fication until 2015, when the, women clad in body paint and not much else, showed up in Times Square and made a living by posing for photos with tourists. It was a flashback to the bad old days and a major tabloid scandal, albeit one that thrilled me because it suggested that Times Square could absorb Disney’s best efforts and remain stubbornly anarchic.
Herschenfeld pointed out that, across town at SL Green’s newly constructed One Vanderbilt, an office tower next door to Grand Central, the pedestrian plaza is staffed by a private security team and thus feels exceptionally safe and is very clean. It is also one of those places that is more compelling in architects’ renderings than in life.
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