5 unexpected ways Amazon's Prime Day has already changed retail:
” microsite that includes “Hot Deals for Hot Days” through July 22, and a “Crash Sale” on July 15.
And customers are happy to celebrate early. While 70% plan to shop Amazon on Prime Day, July 15 and July 16, 44% plan to shop Walmart, and 40%, TargetIn fact, gift-giving is now a year-round occurrence no longer anchored in major holidays such as Christmas. Amazon Prime Day might not be the only retail event responsible, but its 2015 launch was a likely catalyst.
, a consumer marketing firm. Annual retail spending has steadily advanced to $6 trillion in 2018 from $2.85 trillion in 1998, before the internet boom, according to U.S. Census figures.Amazon has made pretty much all other digital retail viable, enabling the development of digital-first merchants and swap-or-rent sites including Rent the Runway. True, a glut of online retail surfaced in the late 1990s , but most failed.
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