IHOP to debut new breakfast-on-the-go restaurant chain, Flip’d
IHOP’s new fast-casual concept, called Flip’d, is focused on speed and convenience in dense urban areas.IHOP is debuting a new fast-casual restaurant, called Flip’d, that translates the pancake purveyor’s sit-down menu items into breakfast foods served on the quick,Flip’d will debut in Atlanta in April, with tentative plans for additional locations in New York, D.C., Denver, and San Francisco.
Items on the menu at Flip’d will include egg sandwiches, breakfast burritos and bowls, baked goods, coffee, and non-breakfast options like salads, wraps, and IHOP’s angus steakburger and crispy chicken sandwiches. There will also be a build-your-own pancake bar and something called a “pancake bowl,” whichBreakfast is a growing category in the fast-food space, but many to-go options aren’t freshly prepared, IHOP president.
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