Will Smith is the face of Moncler's 'Genius Is Born Crazy', his first-ever fashion campaign.
What makes a genius? And why is the term often associated with insanity? According to Moncler, genius is defined as"an act of becoming, not a state, a victory nor a proclamation. Genius is born crazy, but it needs passion and perseverance to accomplish its own idea, as crazy as it may appear.
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