Wingstop CEO Michael Skipworth discussed the chicken wings-focused restaurant chain’s growth with CNBC’s Jim Cramer
"If we look back over the restaurants we've opened over the last year, over 90% of those came from our existing franchisees reinvesting, which I think just speaks to the strength of the model," Skipworth said.
He added that even though the company has over 2,000 restaurants globally, it is seeking to grow its brand awareness as well as its AUV figures, or average unit volume, a calculation of sales divided by the number of restaurants. Skipworth said that many consumers are finding the brand through television advertisements, especially ones during live sports.
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