The group used location targeting to text Planned Parenthood patients, “Took the first pill at the clinic? It may not be too late to save your pregnancy.'
Veritas worked with a digital ad company that allegedly attained the unique identifiers of patients’ phones through a location data broker, Near Intelligence. But around the end of 2022, the unnamed ad company told the fund that it “had to stop because it was violating the company’s rules about targeting sensitive locations,” a former employee at the ad company told.
Before the campaign ended, Veritas boasted on its website that its geofencing campaign in Wisconsin yielded 14.3 million ad impressions in late 2019 and 2020 from mobile devices that had been carried into abortion clinics., Veritas once regarded its geofence strategy in Wisconsin as a step toward a “national campaign.” It sought other anti-abortion groups as partners, and even geofenced abortion clinics in Arkansas.
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