The Prancing Horse just had its best year yet.
As in recent years, the EMEA region—Europe, the Middle East, and Africa—was Ferrari’s largest market, with a 14 percent jump year over year and a total of 5,492 deliveries. The Americas took the second spot with a 22 percent increase and 2,831 Ferraris sold. Interestingly, sales in mainland China, Hong Kong and Taiwan skyrocketed 97 percent, but this is still the smallest market in terms of overall sales, with a comparatively modest 899 cars delivered in 2021.
“We carefully managed an impressive order intake in line with our strategy to pursue controlled growth and preserve brand exclusivity,” the CEO said in a statement shared Wednesday. Vigna added that Ferrari is hoping to build on the momentum. He says the marque will share future plans at the Capital Markets Day in Maranello on June 16. Stay tuned.
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