Players in the market hope to make Seoul into the art world's new Hong Kong.
With a significant increase in the number of international galleries and an affluent crowd wandering the fairgrounds with Hermès handbags, the Korea International Art Fair is feeling the benefits of its partnership with Frieze Seoul.
“Many VIPs felt that they had to come here today instead of coming later,” said Kim Donghyun, chief manager of the exhibition and business department of the Galleries Association of Korea, which organized the fair. “The crowd used to be more spread out across the entire fair week.” Riding on the partnership with Frieze, which will share space with KIAF as part of a five-year plan, the Korean fair has upped its game, hiring a foreign PR firm to help with publicity and welcoming foreign journalists for the first time.At first glance, the fair is dominated by trendy, bright-colored paintings and sculptures, plus media artworks by blue-chip artists such as Nam June Paik, Lee Ufan, and Park Seo-bo.
International galleries also reported doing well. The Istanbul and Berlin-based Zilberman gallery brought works by eight artists ranging in price from $10,000 to $15,000, including examples by Sim Chi Yin from Singapore, Omar Barquet from Mexico, and Berlin-based, Hong Kong artist Isaac Chong Wai. The booth also featured works by Hong Kong artist Jaffa Lam Laam with political connotations that may complicate showing them in Hong Kong.
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