The critically acclaimed movie 'The Suicide Squad' is the latest casualty of reduced moviegoing, with a disappointing $26.5 million in estimated ticket sales. People are staying home more because of the pandemic and streaming options.
that has larger ramifications for the economics of big-budget movies in the streaming era.
“I think avid moviegoers have returned to theaters, and they show up first night and through the weekend,” Goldstein said. “But what we’re not seeing is the casual moviegoers — those who were interested and would have gone in a pre-pandemic context. Right now, they’re not quite there.”The result for “The Suicide Squad” — strong reviews, underwhelming opening — is a kind of inverse to 2016′s “Suicide Squad,” which was lambasted by critics but also made a lot of money.
Paul Dergarabedian, senior media analyst for data firm Comscore, said that while he believes day-and-date releases can hurt a movie’s box office, the dominant variable is still the pandemic. If COVID-19 cases don’t drop soon, studios will be faced with the difficult question of what to do with upcoming tentpole releases — especially distributors that aren’t as tethered to streaming platforms. Eyes will be on how MGM handles the James Bond film “No Time to Die” and whether Sony holds with “Venom: Let There Be Carnage” . Paramount recently postponed the release of “Clifford the Big Red Dog” citing the rise of the delta variant.
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