ThredUP is continuing its aggressive growth trajectory with the first phase of its international expansion by entering into a definitive agreement to acquire Remix Global AD, one of Europe’s leading fashion resale companies.
ThredUP has forged surprising partnerships in an effort to grow its RaaS business beyond obvious fashion industry tie-ins. The resale platform recently teamed up with LG Electronics USA to power an apparel clean out program for LG home appliance customers, who can order a thredUP x LG donation clean out kitor print a donation label online and ship their package to thredUP for free.
ThredUP plans to invest in Remix’s product offerings, processing infrastructure, and go-to-market strategy to accelerate its marketplace growth. Remix will operate as an independent business unit under the thredUP umbrella, led by CEO Lyubomir Klenov. Klenov will spearhead thredUP’s European expansion efforts as it continues to build out its presence across other key markets.
“Lyubomir and his team have built a strong, lean, customer-first business, and they know how to deliver resale operationally across multiple markets in Europe,” said James Reinhart, cofounder and CEO of thredUP. “We’re bullish about the massive opportunity in the European resale market and we’re thrilled about the chance to build on Remix's technology and operational expertise to help accelerate its growth.
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