Tesla Inc has always shown disdain for marketing, with CEO Elon Musk boasting hi...
) has always shown disdain for marketing, with CEO Elon Musk boasting his company does not advertise, instead using the money it would have spent to develop products.
Case in point: Wang Yubo, a 30-year-old marketing executive and Tesla car owner, was invited by the company to burnish his driving skills at a Shanghai racing track this month. It held three such events for auto reporters, social media influencers and a handful of owners in August - one in Beijing and two in Shanghai and plans to expand to other big cities such as Guangzhou and Chengdu.
The sources were not authorized to speak to the media and declined to be identified. Tesla declined to comment.Helping raise his profile in China, Musk is currently visiting the country and on Thursday held a discussion with Alibaba’s Jack Ma at an AI industry event, although they avoided controversial issues like the U.S.-China trade war.
That would translate to nearly four times the number of imported Model 3 vehicles sold in China per month this year, according to figures from research firm LMC Automotive. The sources added, however, that Tesla is spending far less than what a conventional carmaker in China would be spending on marketing.
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