With six fewer holiday season shopping days there’s no time for impulse purchases, which is bad for retail

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With six fewer holiday season shopping days there’s no time for impulse purchases, which is bad for retail
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A late Thanksgiving means fewer days for seasonal shoppers to hit the mall.

With six fewer days to buy everything on family and friends’ wish lists this year, shoppers don’t have a moment to spare to grab something on the fly, which could hurt retailers when they tally up the holiday season receipts.

But even retail giants like Walmart Inc. WMT, -0.30% have been bracing for any fallout from the shortened shopping season. “This calendar squeeze could pressure emerging digitally-native companies and favor brick-and-mortar traffic, plus scale e-commerce players like Amazon,” wrote analysts.

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