Think of it as the Californication of the Olympics
A summer breeze flutters across the beach at Lower Trestles, cool to the skin, carrying the promise of rain from low, gray clouds that gather overhead, but the waves are pumping and Kolohe Andino is getting fidgety, eager to pull on a wetsuit and paddle out.
We’re offering L.A. Times subscribers first access to our preview of the 2021 games. Thank you for your support. The son of an immigrant miner, square-jawed and strong, Weissmuller was a superstar in his sport, setting 51 world records and winning five gold medals. Letting his dark hair grow long, he parlayed this success into Hollywood fame, playing the Ape Man in a dozen movies.
Kolohe Andino surfs during an “Olympic expression session” at the USA Surfing Under-18 Championship at Trestles Beach June 22 in San Clemente. As the years passed and the IOC watched its base grow steadily older, tinkering with the program became more targeted. Olympic officials began looking for events based “mainly at how telegenic the sport is for television and how popular it is with young people,” Mallon says.
Just as important, the sport had achieved crossover success, selling to consumers who lived hundreds if not thousands of miles from the nearest point break. Now, the marketing power of surfing and skateboarding cannot be underestimated. Among other new sports in Tokyo this summer, sport climbing does not deliver as much name recognition and karate does not have the sales punch.With the California sports, Ponting says, “there is an undertone of freedom and, to some extent rebellion, but mostly freedom of expression. It’s hard to generate that aspirational lifestyle around pole vaulting.
In Tokyo, the surf competition will employ a format familiar to anyone who has watched pro contests on television, with small groups of athletes competing in heats, judges scoring them on every ride. While other sports must adhere to a strict timetable, every game and match planned down to the minute, surfers know that a higher power dictates when they can paddle out.
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