The West Coast icon is taking his touring business into his own hands, launching agency and promotion company Uncle Snoop’s Army with business partners Bobby Dee and Jim Fillipan.
The move has support from Live Nation, who is co-promoting Snoop’s 2019 I Want To Thank Myself Club Tour, as well as AEG which co-produces the Once Upon a Time in the LBC festival in Long Beach with Uncle Snoop's Army and Bobby Dee Presents.
Snoop split with longtime agency WME last year — while he didn’t detail what led to the split, Snoop toldduring a Nov. 27 press event that his new agency was looking to “put a new face on the game.” “They ain't used to seeing black people and brown people work together, especially in a positive light,” Snoop said of the agency business. “They used to us just being slaves and being boys all the time. But I'm tired of being a boy, I'm tired of being a slave. And that's just what it is. It's 2020 around the corner and that's what it's gonna be. It's boss up or get up off it.”“It’s not that the agencies are bad — some of the agents and the agencies are amazing.
Dee has been promoting shows since 1987 and began focusing on EDM and reggaeton in 2006. His partner Filipan also has a long history in the music business and developed a popular 80s festival series with British DJ Richard Blade — their next event is Feb. 15 at Microsoft Theater in LA. “We're giving artists a chance to navigate their own careers while having a mentor or big brother watching them so they don't get screwed by the other big agencies,” Dee tellsWednesday outside the Orange County “Often if you're not number one, then you're forgotten.”
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