The Athletes Unlimited (AU) basketball league will be available on WNBA's League Pass, the leagues announced Tuesday, in a partnership that widens AU's reach, keeps WNBA players centered for fans during the league's offseason and further expands women's basketball coverage.
will tip off its second season next week in Dallas
"WNBA League Pass is the destination for women's professional basketball and Athletes Unlimited is just the latest addition to our programming lineup," WNBA Chief Growth Officer Colie Edison said in a league release."We are committed to expanding our direct-to-consumer offering with year-round content, bringing our fans closer to the game they love.
For the WNBA, having an option for players to fill their offseason while staying stateside is beneficial for marketing purposesthat requires players arrive for training camps on time. For AU, having WNBA players in the league based around individual stats over any city-based team victories lends credibility and their own way of marketing the action toward already established women's basketball fans. A content deal for AU on the WNBA platform assists both sides' initiatives.
on both sides of the ball, team win points and being voted a game MVP. The four players with the highest point totals at the end of every week draft their teams on Sunday for games played on Thursday, Friday and Saturday. Available points per play or quarter as well as point totals are referenced throughout the broadcast and fans can check theto flow directly into the NCAA women's Final Four also held in Dallas from March 31 to April 2. A week later is the WNBA draft on April 10.
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