'Unfortunately for consumers... honey is not the primary or even a significant sweetener,' read a class action suit filed in Massachusetts.
A class action lawsuit filed against Post argued the cereal maker intentionally misleads consumers into believing its popular Honey Bunches of Oats line is sweetened with honey. In reality the majority of its sweetness comes from sugar and other sources.
The women alleged Post breached express warranties, violated numerous state consumer protection laws, and unjustly enriched itself with the fraudulent advertising. The women's filing alleged the misleading branding is particularly damaging as consumers are increasingly looking for alternatives to sugar, which has been"expressly linked to various health problems including obesity, type 2 diabetes, metabolic syndromes, heart disease, and more."
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