The first-ever network to focus on female athletes, the Women's Sports Network, launched Wednesday, offering 24/7 streaming of original programming, competitions, documentaries and a daily studio show 'Game On.'
Fast Studios was founded in 2020 by long-time ad executive Stuart McLean with a focus on ad-supported streaming television services. Fast Studios has also launched streaming networks focused on auto racing and spartan obstacle course competitions.
Yet women's sports receive only 5% of media coverage, according to a recent study by the University of Southern California and Purdue University. "There's a pent-up demand for women's sports, but women's sports typically go under-invested, under-supported, under-viewed, because the ecosystem underneath it hasn't really been built," Ruggiero said."We don't have enough female writers. We don't have enough female broadcasters. We don't have enough female producers. The media ecosystem is still fairly male dominated, and women aren't getting the ratings," Ruggiero added.
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