The triumph of NCAA women’s basketball, currently in its second season under the March Madness umbrella, should come as no surprise.
that the first and second rounds of women’s March Madness have set an NCAA attendance record. Last year’s tournament saw 216,890 attendees, while this year’s tournament boasts 231,777 attendees so far.NCAA’s current media rights contract with ESPN is set to expire in 2024.
Men’s basketball and football have their own standalone packages, and beloved South Carolina Gamecocks coach Dawn Staley thinks the NCAA women’s basketball tournament, which isHead coach Lisa Bluder of the Iowa Hawkeyes celebrates with team after defeating the Louisville Cardinals Sunday.“It should happen. We’re at that place where we’re in high demand.” Staley told JWS.
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