World’s largest Starbucks to open in Chicago in November (Via eaterchicago)
Starbucks, like other retailers and restaurants, is vying to give customers more of a reason to visit stores rather than to rely on online ordering and deliveries.
Company officials want this flagship to have a theatrical element and to entertain patrons. As thepointed out, the coffee company has tried these types of shops in Milan, Italy; New York; Seattle; Shanghai; and Tokyo. Momose and Beebe-Tron were also involved in creating the drinks for Starbucks in those cities.
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