World Sleep Day Wakes Up Max Richter's 2015 Set on Classical Albums Chart

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World Sleep Day Wakes Up Max Richter's 2015 Set on Classical Albums Chart
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The top of Billboard’s ClassicalAlbums chart is a bit sleepy (literally) thanks to MaxRichterMusic

returns to No. 1 on the chart dated March 28 for the first time in four-and-a-half years, thanks to publicity and promotion for the composer's set generated around World Sleep Day on March 13.

The project climbs from No. 3 to No. 1 with 3,000 equivalent album units in the U.S. in the week ending March 19, according to Nielsen Music/MRC Data. That's a 112% surge from the previous week . The album's tracks generated 3.5 million on-demand streams during the tracking week .chart ranks the most popular classical albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units.

The eight-and-a-half hour long project was released in 2015 via Deutsche Grammophon and debuted at No. 1 on the Classical Albums chart dated Sept. 26, 2015. The album is available in two editions: a 31-track set, and a 204-track version – both containing the same eight-and-a-half hour long program.in 2015 that “Sleeping and being asleep is one of my favorite activities. Really, what I wanted to do is provide a landscape or a musical place where people could fall asleep.

For World Sleep Day, Richter curated playlists takeovers for Spotify, Apple Music and Amazon Music , and also worked with Pandora, iHeart Music and Tidal for World Sleep Day-related promotions.

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