Apple has held early talks with the Pac-12 conference about a media rights deal that would mark the tech giant's first foray into live sports
Apple Inc. has been exploring opportunities to strengthen its upstart TV service, including deals for James Bond franchise-owner MGM Holdings, Inc. and college sports rights, according to people familiar with the matter.
Executives at Apple met with representatives of MGM and the Pac-12 Conference this year as the tech giant considers ways to broaden the appeal of its Apple TV app and TV+, a $4.99 monthly service that launched last month with nine original programs. The service anchors an updated TV app that offers subscriptions...
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