WSJ News Exclusive | Beyoncé’s Clothing Line With Adidas Suffers From Weak Sales

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WSJ News Exclusive | Beyoncé’s Clothing Line With Adidas Suffers From Weak Sales
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Beyoncé’s clothing line with Adidas has produced weak sales, documents show, leaving a $200 million hole in the company's annual projections

Revenue from the singer’s Ivy Park brand fell more than 50% last year, documents show Singer Beyoncé performing last month in Dubai, where she unveiled the next release of her Ivy Park brand merchandise.

Beyoncé fans
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