WSJ News Exclusive | Blue Cross Blue Shield Owner Anthem Seeks to Change Name to Elevance Health

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WSJ News Exclusive | Blue Cross Blue Shield Owner Anthem Seeks to Change Name to Elevance Health
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Anthem, owner of Blue Cross Blue Shield plans, wants to change its name to Elevance Health to reflect a push beyond its traditional business of health insurance

Anthem Inc. plans to change its name to Elevance Health Inc., aiming to recast itself as a company with a broader portfolio and focus than its traditional business of health insurance.

Anthem, which owns Blue Cross Blue Shield plans in 14 states, will need shareholder approval to make the change. The vote is scheduled to occur May 18.

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