AT&T is weighing the future of DirecTV's NFL Sunday Ticket package, long a cornerstone of the satellite broadcaster
By Joe Flint Sept. 27, 2019 12:52 pm ET The National Football League’s Sunday Ticket package, which allows football fans to view almost any game, has long been a cornerstone of satellite broadcaster DirecTV, which holds exclusive rights to the offering.
DirecTV would be open to discuss sharing the package with other platforms. Typically, nonexclusive packages are far less costly. “We’d always look at it,” Mr. Stankey said. “It all gets down to what the price of something is.” The Sunday Ticket package has been exclusive to DirecTV since 1994 and has allowed the satellite broadcaster to distinguish itself from rival pay-TV operators. Sunday Ticket customers can view all “out of market” games, meaning those televised outside their home market.
Mr. Stankey thinks the audience doesn’t have much room to expand. “I don’t think we look at that and say it’s a growth product,” he said. “I don’t think we’re going to wake up a year from now and suddenly there’s going to be more people in the United States that want to watch an out-of-market team.”
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