WSJ News Exclusive | Disney Bans Netflix Ads as Streaming’s Marketing Wars Intensify

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WSJ News Exclusive | Disney Bans Netflix Ads as Streaming’s Marketing Wars Intensify
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Disney is banning Netflix ads across its entertainment networks, say people familiar with the matter, an escalation in fight for streaming customers

Walt Disney Co. is banning advertising from Netflix Inc. across its entertainment TV networks, according to people familiar with the situation, a sign that the marketing wars over streaming-video are escalating as media giants battle each other for subscribers.

Disney, Comcast Corp. and AT&T Inc. are set to spend hundreds of millions of dollars on advertising over the next year to attract consumers to their new streaming-video services as they look to compete with industry juggernaut Netflix. Netflix spent $1.8 billion...

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