Paramount is exploring a sale of a majority stake of BET Media Group, which includes the cable channels BET and VH1, people familiar with the matter said
Paramount Global is exploring a sale of a majority stake of BET Media Group, which includes the cable channels BET and VH1, people familiar with the matter said.
The decision to consider selling a majority stake of the assets, which cater primarily to Black audiences, is part of the entertainment giant’s effort to shore up resources to bolster its flagship Paramount+ streaming service and its advertiser-supported free streaming platform Pluto TV, some of the people said.
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