TikTok said it is launching a new product that will make it possible for publishers to sell ads alongside their posts
New product will let publishers sell ads alongside their posts and take home half the revenue
TikTok is at a crossroads, as U.S. concerns about its Chinese ownership grow. Some officials have explored the idea of forcing a sale to a U.S. company. WSJ explains the challenges of making that happen. Illustration: Preston Jessee, a shift for the video-sharing app, which historically has focused onThe product, Pulse Premiere, is the evolution of TikTok’s Pulse program, which allows an elite group of creators to collect half the revenue from video ads that appear just after their TikTok posts.
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