To encourage conversation, Twitter-like platform Pebble—formerly T2—now suggests AI-generated updates for users to edit or post. It's also opening sign-ups to anyone with an account on X.
Cselle says that he is taking seriously lessons learned from working on Google+, the search giant’s failed social network from a decade ago, that launching with a “big bang” doesn’t work. He is betting on slow and steady. “We're going to make the platform bigger as it gets better, and we're going to make the platform better as it gets bigger,” he says.
The new name is meant to evoke small stones piling together to create something more significant. Cselle says that profile URLs that take the form of Pebble.is/gabor underscore the theme of people coming together to make something larger. A domain name from Iceland also provides a workaround: Google owns the Pebble.com address throughAllowing anyone with an X account to sign up, along with the platform’s new AI feature, are supposed to draw in new users, but there are risks.
Cselle says he recognizes the perils of offering AI-generated text to users, and that users are free to edit or ignore the suggestions. “We don’t want a situation where bots masquerade as humans and the entire platform is just them talking to each other,” he says. To protect the integrity of the community as it throws open the door to over 300 million people, Pebble will also be using generative AI to vet new signups. The system will use OpenAI’s GPT-3.5 model to compare the X bio and recent posts of people against Pebble’s community guidelines, which in contrast to Musk’s service ban all nudity and violent content.
Pebble CTO Mike Greer says the aim is to determine “whether someone is fundamentally toxic and treats other people poorly.” Those who are or do will be blocked and and manually reviewed. Pebble intends to vet would-be users against “other sources of truth” online once it opens signups further, he says, to include people without an X account.
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