A bright and flashy 'X' sign was removed from the top of the former Twitter headquarters in San Francisco Monday morning following a weekend filled with complaints.
Crews showed up about 9 a.m. to unscrew the sign and unplug the cords. All that's left are two posts that held the X up high in the sky. 's recent rebranding efforts, became a subject of contention due to its brightness and flashing strobe lights.
The controversy deepened as San Francisco building inspection records revealed that the X-building, where the former Twitter's headquarters is located, received notices of violations for potentially lacking the proper permits to install the sign. Tech expert Larry Magid, CEO of ConnectSafely.org, suggested that the entire episode might have been a calculated stunt to garner attention for Musk's new rebranding. He changed the company name from Twitter to X, and replaced the iconic blue bird with a white X on a black square.
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