Microsoft Corp said on Tuesday its Xbox Game Studios will partner with Turner Sp...
NEW YORK - Microsoft Corp said on Tuesday its Xbox Game Studios will partner with Turner Sports’ ELEAGUE to produce a documentary series about “Gears of War” players in conjunction with a new version of the video game launching later this year.
The series will feature six hour-long programs focusing on the new game, called Gears 5, and the lives of its star players from around the globe. It will debut June 14 on Turner’s TBS network. For Turner, the partnership is another opportunity to serve its sports and entertainment audience while also reaching new segments of the ballooning gaming viewership.
Those numbers include all aspects of the industry, so ELEAGUE is targeting a smaller slice with Gears.
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