Another round of Balenciaga x Yeezy designs at Gap prices? We do think!
Last night, a music video for Ye’s new songdoubled as the first commercial for Yeezy Gap Engineered by Balenciaga, with deepfake edits of him from childhood photos wearing garments from the first collection. Trippy!
When Yeezy Gap Engineered by Balenciaga launched earlier this year, the project’s aim was a little different to the branded cross-pollinations we’ve seen so much of recently. Rather than top price bracket goods, the venture brought the visions of two of today’s most definitive creative voices to the masses, making “incredible product available to everyone at all times,” Ye told– which meant Balenciaga x Yeezy designs at Gap prices.
Ye and Demna’s mutual admiration for each other is hardly secret at this point, and their creative relationship has been turbocharged in recent months. Ye was seen front-and-centre at the debut of last July, and is reported to have been seen carrying out pretty major hauls from the brand’s stores. Demna, on the other hand, creative directed the artist’s“There are very few people that I know, especially of Ye’s calibre, who really understands my work so well,” Demna toldof their relationship. “He makes me come out of my comfort zone and be a better designer. There’s no ego when we collaborate, just a mutual drive to evolve and do something great and new.
While we may have to wait another few weeks to see the full collection, something great is damn well guaranteed. Get in line now, girlies!
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