“It’s the worst kind of fake stewardship in a crisis, crafted to look like charity but really taking advantage of a horrific situation.” — Nick Kokonas, co-owner of Chicago's Alinea restaurant group
. “Restaurants are actively working on their own fundraising efforts and this effectively splits that pot, adding unnecessary workload to then take funds from GoFundMe when they could have gotten them directly.”
Opting out of the fundraisers also proved difficult: A business like Suckerpunch needed to claim the GoFundMe, then delete it; If donations had been made, they’d automatically be returned to donors. “This is some techbro horseshit thinking” says McMillan of the automatic opt-in. Other restaurant tech companies like Grubhub, for example, have drawnIn response to criticism, Yelp says it will change its format to opt-in.
GoFundMe’s default tip suggestion notwithstanding, Yelp says it isn’t profiting from fundraisers like these. But helping small businesses stay open isn’t purely charitable for Yelp, either — it’s a survival instinct. Without businesses, there’s no ads to sell, the company’s main source of revenue. In response to the COVID-19 outbreak, Yelp has withdrawn its first quarter and full-year 2020 guidance to shareholders.
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