Users will now be able to see the reach of Facebook’s tracking outside of the social network through a new tool called “Off-Facebook Activity,” which Mark Zuckerberg announced as 'Clear History' more
After a long delay, Facebook is releasing a tool that will allow people to see what kind of information it has collected about their online activity beyond its borders — from the news they read to the shopping websites they visit to theFacebook collects information about its users in two ways: first, through the information you input into its website and apps, and second, through tracking which websites you visit while you’re not on Facebook.
However, it’s important to note that neither Facebook’s announcement nor screenshots of the feature mention the word “delete” — and that’s because the browsing isn’t being deleted, it’s simply dissociated from your Facebook account, according to a Facebook spokesperson. In other words, Facebook will still hold on to the data but will anonymize it rather than pair it with your profile.
For example, although your browsing history won’t be used to advertise a discount to an online store you’ve visited before, the activity will still appear in aggregated audience data shown to developers using Facebook’s analytics tools. If you disable off-Facebook activity collection or clear off-Facebook activity history, your browsing history won’t be used to target ads to you on Facebook, Instagram, or Messenger, Facebook’s chief privacy officer, Erin Egan, wrote in a blog post.from people who are logged out or don’t have Facebook accounts, Facebook will treat people who have opted out of external website tracking similarly, a Facebook spokesperson confirmed to BuzzFeed News.
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