Nespresso has partnered with a Swedish bicycle on a bike made from 300 recycled coffee pods, to encourage Nespresso drinkers to use the pod recycling scheme.
"By using recycled capsules to make beautiful bicycles, Vélosophy bring sustainability and style together to create a truly meaningful experience, bringing to life the importance of recycling."
The bike is the same bright purple as Nespresso's"Arpeggio" coffee pod, and features a pod-shaped bell and a cup-holder basket."We are proud to have co-created a bike that takes on the future," said Jimmy Östholm, CEO and Founder of Vélosophy.The RE:CYCLE model retails for 1,290 euros , with 1,000 of the limited edition bikes available to buy.
For each bike sold Vélosophy will donate one to"a schoolgirl in Africa to improve her access to education," according to a statement.
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