All proceeds from masks sold by Universal Music Group’s merchandise wing will go to charitable foundations supporting musicians through the pandemic
, with live music halted across the country and thousands of live entertainment workers out of a job while their venues and events have been axed.
Universal Music had previously set up COVID-19 support before the new announcement. At the end of March, the company launched the All Together Now: Stay Connected Program, which gave donations to the MusiCares and Help Musicians funds. We’ve Got You Covered will also give 50,000 masks to various community service providers across the country, according to the announcement.
“I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time,” Bravado CEO Mat Vlasic said in a statement supplied to“This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.”
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