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underwear, swimwear, and apparel from both Victoria's Secret and its Pink brand on Amazon.com. According to Victoria's Secret, these items are eligible for speedy shipping via an Amazon Prime membership.
Though the lingerie giant already sells its beauty products on Amazon's site, the availability of the rest of its assortment on Amazon is a major change for the company. While it also operates its own online store, the partnership with Amazon could enable it to reach a wider customer base across North America and make shopping for its products more convenient. Victoria's Secret has just overWhile teaming up with Amazon might seem like a no-brainer for the brand in order to boost sales, it hasn't always proven to be straightforward for other retailers. in the past.
Both Nike and Birkenstock walked away from deals with the e-commerce giant. Company execs at Birkenstock became increasingly concerned by the number of counterfeit items being sold on Amazon and how this could damage their own brand.Subscribe to push notifications
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