What actually makes a Black Friday deal worth it? An item's reduced price, availability and affordability are key. Here’s what to consider before you buy.
Black Friday sales are everywhere. Judging by retailers’ advertisements stuffed with language like “must-have deals” and “can’t-miss epic finds,” you’d be led to believe that every deal is too good to pass up.
But what actually makes a Black Friday deal worth pursuing? An item’s reduced price, availability and affordability are key elements.…The item is selling at the best price Prices fluctuate throughout the year, making it difficult to recognize whether the deal being offered is actually the best of the best. Most people couldn’t say exactly how much a particular air fryer sold for two weeks ago or two months ago, and whether that differs from the price today.
“Sometimes a good sale is really hard to detect because you’re just being bombarded with ‘Oh, we’ve got this great sale and it’s X percent off or Y percent off,’ and there’s no context at all,” Boyd says. …It’s in stock Sometimes getting the gift on your list is more important than getting the deepest discount. The 2021 holiday shopping season proved that deals aren’t guaranteed to last: Widespread supply chain snags and surging demand resulted in inventory shortages and shipping delays. Many experts believe supply issues won’t be as prevalent this year. However, popular items could still fly off shelves.
“Most stores will let you either return or give you credit if it goes on sale within a certain number of days,” says Debra Radway, a certified financial planner and teaching associate professor at the W.P. Carey School of Business at Arizona State University.
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