.Alanis Morissette's jaggedmusical is the first to bundle its cast recording album with tickets to its performances JaggedLittleBroadway
Alanis Morissette
With just over 425 seats at the Broadhurst Theatre eligible for the offer per show, the album bundles could bring in over $10,000 in sales through the end of the year and serve as a promotional tool for's weekday performances in December, was the result of a partnership between the show's producers and the cast recording's label, Atlantic Records.
"We didn't simply snap our fingers and it happened," says Tiwary, adding that attorneys also had to negotiate terms between the ticketer, the label and producers to make the bundling a reality. "I suspect other producers would have given up, would have said, 'This is taking a lot of time and effort and it's just not worth it.' But we put the time and effort into doing it.
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